Marketing Executive – Social Media & Content

About the role

Join Anytime Fitness Indonesia as a Marketing Executive – Social Media & Content. This role goes beyond simply posting on social media. You'll be responsible for coming up with the ideas behind the content — identifying trends and opportunities, developing monthly content and campaign concepts, writing creative briefs, crafting captions and marketing copy, and working closely with designers, videographers and other partners to bring those ideas to life. From TikTok trends and Instagram Reels to national campaigns, member stories, email newsletters and WhatsApp broadcasts, you will help translate Anytime Fitness' brand and marketing objectives into content that is relevant, engaging and distinctly local to Indonesia.

Key responsibilities

• Own and manage Anytime Fitness Indonesia's social media presence across Instagram, Facebook, TikTok, YouTube and other relevant or emerging social platforms
• Develop and manage the monthly social media and content calendar, ensuring a consistent and purposeful publishing cadence
• Proactively develop fresh, engaging and locally relevant content ideas for Anytime Fitness Indonesia
• Develop clear and detailed creative briefs for graphic designers, videographers, photographers and other creative partners
• Write engaging, concise and on-brand social media captions, video hooks, headlines, scripts and calls-to-action
• Work with the wider marketing team to develop monthly campaign ideas, tactical promotions and content-led initiatives that support business and membership objectives
• Write and develop content…