Content Strategy Manager (Tiktok)

Key responsibilities

• Develop and implement a comprehensive TikTok content strategy aligned with Brilliant Think Center's marketing goals and brand guidelines
• Create, curate, and manage engaging and original content specifically designed for the TikTok platform, including videos, trends, and campaigns
• Monitor and analyse TikTok analytics and performance metrics to identify opportunities for optimisation and growth
• Collaborate with creative teams, designers, and other departments to produce high-quality, on-brand content
• Stay up-to-date with TikTok trends, features, and algorithm changes to maintain competitive advantage
• Engage with our TikTok community through comments, direct messages, and community management activities
• Develop and execute paid TikTok advertising campaigns to expand reach and drive conversions
• Conduct competitor analysis and provide insights and recommendations to improve our market position
• Report on campaign performance and provide regular updates to senior management and stakeholders
• Support cross-functional teams in integrating TikTok marketing with broader marketing initiatives

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What we're looking for**

• Proven experience as a Content Marketing Manager, Social Media Manager, or similar role, with at least 2-3 years of demonstrated experience managing TikTok accounts or similar short-form video platforms
• Deep understanding of TikTok's algorithm, best practices, and audience engagement strategies
• Strong creative writing and storytelling skills with the ability to craft compelling narratives that resonate with diverse…