SOCIAL MEDIA SPECIALIST — Full-time

About the role

Develop and execute creative content strategies for TikTok & Instagram, generating relevant content ideas, hooks, scripts, and copy for different brands and audiences. Develop content concepts based on brand objectives and audience behavior, and create monthly content plans, editorial calendars, and performance reports with clear learnings and recommendations. Collaborate with creative, production, and marketing teams to bring content ideas to life.

Key responsibilities

• Develop and execute creative content strategies for TikTok & Instagram
• Generate relevant content ideas, hooks, scripts, and copy for different brands and audiences
• Develop content concepts based on brand objectives and audience behavior
• Develop monthly content plans, editorial calendars, and performance reports with clear learnings and recommendations
• Collaborate with creative, production, and marketing teams to bring content ideas to life

About you

• Minimum 2 years of experience in Social Media/Content Strategy/Content Creation
• Strong conceptual thinking and ability to turn briefs into engaging content ideas
• Strong copywriting skills for hooks, captions, scripts, and brand messaging
• Willing to learn and understand different brands, audiences, and client preferences
• Strong understanding of TikTok & Instagram trends and audience behavior
• Basic understanding of digital marketing
• Creative, curious, and proactive in exploring new content ideas and trends
• Have a demonstrable portfolio of TikTok/Instagram content
• Proficient in CapCut or other social media…