Marketing Analytics Specialist

About us

Tameson is a global e-commerce business helping SMEs source industrial components. We are looking for a Marketing Analytics Specialist to join our Data Analytics team and bring statistical rigor to how we run and measure paid advertising.

The role

This is a data-oriented ownership role, not a simple marketing role. We want a paid platform owner with a quantitative background who has worked extensively with paid advertising data, not a media buyer or campaign manager who has picked up SQL along the way. If your strengths are creative strategy, platform certifications, or campaign execution, this role will not fit.

You will work directly with the Data Analytics Lead and Marketing Lead in a team that sits at the center of how Tameson makes decisions. Your output will materially shape where marketing budget goes, how we measure its return, and how we test new ideas.

A flavor of recent work

• Built a Markov-chain multi-touch attribution model to improve our early-funnel bidding in paid ads channels.

• Built LTV and cohort retention models that let us value customer segments differently, and feed those values back into bidding and targeting.

• Designed and ran A/B and CRO experiments to validate channel changes, on-site changes, and bidding strategies.

• Built the BigQuery and Google Data Studio reporting layer that the business actually uses to track CAC, POAS, and LTV.

• Designed an experimental framework to measure incremental effect of paid advetisement spend.

What you would pick up

• Extend and improve our attribution work, challenge assumptions, try…