Social Media Associate

About the role

Pluang is a licensed multi-asset investment platform, and our social channels are how most Indonesians first meet us. This role lives where the conversation happens — Threads and X — and brings that same energy into timely reels on TikTok. You will be the voice that engages with our community, not just at it: spotting what people are talking about, jumping into the right conversations, and turning culture and trends into content that feels native to each platform.

Because everything we publish about money is regulated, you will work inside a workflow with fact-checking and compliance checks. You will never be alone in this — Creative, Research and Compliance are there to help you get it right, fast. If you love being online and want your instincts to actually drive a brand, you will enjoy this role.

P.S. We are leaning hard into Threads, where we are growing fast and 100% organically — so you would be shaping a channel while it is still on the way up.

The split

~70% community on Threads & X · ~30% vertical video on TikTok (TikTok-first friendly)

What you will do

Community — Threads & X (~60%)

• Create Threads- and X-friendly contents — both original posts and smart derivatives of content from our other channels.

• Engage with users in the comments of our own posts, and keep the conversation alive.

• Trendjack: spot trends across social and Google, and turn the relevant ones into Threads and X content when they fit Pluang.

• Comment-jack: find user posts on Threads and X that genuinely connect to Pluang, then reply and spark a meaningful, insightful conversation.

• Acknowledge user complaints or requests coming from content, comments or DMs, and work with the Customer Service team to get them resolved.

Original TikTok Reels (~30%)

• Comfortable producing end to end reels: ideation, storyboard, production and publishing; and being in front of the camera (becoming the face of our TikTok channel)

• Engage with users in the comments of your videos.

• Trendjack trending topics from social and Google into vertical video when they are relevant to Pluang.

Holistic professionalism (~10%)

• Monitor performance and run A/B tests on formats and approaches to find the formulas that actually move the numbers.

• Keep an eye on what other brands and competitors are doing on each channel, and report weekly to the Senior Social Media Manager and the leadership

• Be our go-to person for new features, algorithm or policy changes, and channel updates — so we can get ahead of each change and plan to win it.

• Proactively optimize the channels as well as approach to content deliveries, while living and breathing financial contents and the many creative ways it can be conveyed to achieve high relevance and engagement numbers

What we are looking for

Must-haves

• Min 3 years handling TikTok, Threads and/or X — and you genuinely live and breathe these platforms as a…