Commercial Excellence Manager

Job Description :

Commercial Excellence Manager

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the role

This role will drive commercial performance across our alcohol portfolio by applying best-in-class commercial frameworks, data-driven insights, and execution excellence. You will pivot initiatives that improve sales effectiveness, execution subject area, pricing/mix optimization, and go-to-market execution across channels. This role partners closely with Sales, Marketing, Finance, and Commercial Operations to unlock profitable growth, strengthen customer value propositions, and embed repeatable commercial excellence processes.

Key Responsibilities

Commercial Strategy & Execution

• Translate commercial strategy into actionable execution plans across channels and markets.
• Support development and refinement of pricing, promotions, trade investment and Innovations frameworks to optimize revenue & profitability.
• Drive Route-to-Market (RTM) optimization, Distribution, call effectiveness, customer segmentation, and coverage models.

Sales Force Effectiveness

• Lead deployment of Sales Force Effectiveness (SFE) programs, including incentives, quota setting, and coaching tools.
• Build and improve commercial processes and tools to raise execution quality and performance.

Data & Insights

• Define, track, and report key commercial critical metrics (distribution, visibility, mix, pricing performance, gross margins).
• Develop analytics, dashboards and insights that enable strong decision-making and commercial planning.
• Drive CRM and data tool adoption to ensure robust performance visibility.

Cross-Functional Collaboration

• Partner with Sales & Key Account, Shopper Marketing, Marketing, Finance, Supply Chain, and Commercial cross functional teams to design joint business plans and executional plans.
• Act as a business partner and advisor to commercial leadership on performance improvement opportunities.

Capability Building & Change Leadership

• Drive training programs and capability building to strengthen commercial excellence mindsets across teams.
• Lead change initiatives that embed new commercial practices and tools.
• What are we looking for:
• Bachelor’s degree in Business, Marketing, Economics, Finance, or related field; MBA preferred.
• 7+ years’ of proven experience in commercial excellence, sales strategy, or related roles — ideally within FMCG, beverage alcohol, or consumer products context.
• Consistent track record driving commercial performance improvements, pricing…