Manager – Digital Marketing

Job Description

PRIMARY RESPONSIBILITIES:

Administration

• The Communication Manager assists in drawing up the Public Relation action, advertising and media plan in conjunction with the Director of Communications annually
• Maintains and updates record of media, journalists mailing list
• Maintains a record on former and existing clients (mailing list)
• Assists in any liaison and internal meetings
• Responsible for distribution of English and Thai press releases
• Reports immediately to Director of Communication of important news as well as major competitors news that receives cover in the media
• Send update news for English and Thai in Lobby Magazine by sending to the Corporate Communications, Corporate Office
• Attend internal and external social events
• Translates English to Thai and vice versa on all important news and press clippings
• To arrange press conference and press interviews as and when required
• Handles correspondence when required
• Handles press releases, suitable news and photographs for PR exposure
• Prepares news publicity for MIS report
• Updates news releases/comparisons amongst other hotels monthly
• Writes copy for F \& B promotional materials in both English and Thai
• Maintains regular schedules for press visits and visits to clients
• Draws up the PR action and advertising plan for the entertainment complex with Director of Communication
• Closely coordinate social events with the Event Manager in the entertainment complex
• Entertain guests as assigned by Director of Communication

Training and Human Resources

• Ensure wherever possible that employees are provided with a work place free of discrimination, harassment and victimisation.
• Treat complaints of harassment and discrimination promptly and confidentially.
• Treat customers and colleagues from all cultural groups with respect and sensitivity.
• Identify and deal with issues which may cause cross cultural conflict or misunderstanding.

Technical Responsibilities

• Keep well informed about the various outlets in the hotel
• Closely observes matters pertaining to PR activities of the hotel and other hotels competitors entertainment outlets on a regular basis
• Sets in conjunction with Director of Communication the PR strategy of the hotel

Social Relations

• Ensure optimum publicity is created for all major happenings in the hotel
• Assists Director of Communication in preparing in-house bulletins, newsletter and guest information
• Organises both Social \& PR Activities internally and externally
• Assists Director of Marketing and Communication in the preparation and selection of all printed literature’s, sales tools and give-aways of the hotel
• Prepares news releases of events for the hotel

External

• Maintains close contact and rapport with local media and the regional trade press
• Assist Director of Communication to handle media relations and photo shooting for maximum exposure.

Miscellaneous

• Coordinate with other…