Digital Product Analytics Manager

Location Tanah Abang DKI Jakarta R, Indonesia Category Brand Management/Marketing Job Id R000161875 Job Type Full time Experienced Professionals

Job Location

JAKARTA GENERAL OFFICE

Job Description

Role Overview

Do you enjoy solving tough business questions using consumer insights, data and analytical thinking? Do you have a passion for building tools for a sharper and more efficient digital full-funnel marketing, and the curiosity to understand how technology and innovation can transform the way brands grow? Are you a strategic thinker who combines strong business acumen with a passion for operational excellence and rigor? If this sounds like you, P&G Indonesia would love to have you join our team as a Digital Product Analytics Manager!

We are looking for a Digital Product Analytics Manager who can translate complex platform and consumer data into clear choices and build practical data products that help P&G Indonesia win. We are seeking a business-minded digital product leader who understands how to leverage digital platforms across the full funnel — including TikTok/TikTok Shop, Meta (incl. CPAS), Shopee, YouTube and Performance Marketing. Success comes from finding the shared logic across platform data, algorithms, experimentation, content, assortment, placement and measurement, then turning that logic into scalable solutions and sharper business decisions. The role reflects the strong linkage between platform algorithms, awareness-building media and full-funnel business outcomes.

Candidate Profile

The strongest candidate is likely to come from a DCommerce or media role in a fast-growing tech company; an analytics or planning role in a DCommerce/media agency; or a marketing, analytics or product role within a platform. The target profile is a builder and problem solver, not primarily an account-management, client-relationship profile, or traditional profile of media operator.

What Success Looks Like

As a Digital Product Analytics Manager, you will own how P&G Indonesia decodes and wins on priority digital platforms — going beyond a traditional media operations role to build the analytics products, playbooks and capabilities that sharpen full-funnel decisions. You will be at the heart of our digital ecosystem, building the right analytics tools and connecting business priorities, consumer understanding, media, data, technology and execution to deliver superior business results.

In this role, you will be accountable for maximizing business growth by decoding the algorithms and growth mechanics of priority platforms such as TikTok/TikTok Shop, Shopee, Meta and other relevant ecosystems. You will define what P&G needs to win across content, assortment, placements, activation, measurement and platform execution; build repeatable playbooks, experiments, products, decision frameworks and analytics capabilities that improve the speed, reliability and quality of decision making across the full funnel; and create…